User Response Learning for Directly Optimizing Campaign Performance in Display Advertising. - Kan Ren; Weinan Zhang 001; Yifei Rong; Haifeng Zhang 002; Yong Yu 001; Jun Wang 012 (CIKM, 2016)

Feedback Control of Real-Time Display Advertising. - Weinan Zhang 001; Yifei Rong; Jun Wang 012; Tianchi Zhu; Xiaofan Wang 001 (WSDM, 2016)

Managing Risk of Bidding in Display Advertising. - Haifeng Zhang 002; Weinan Zhang 001; Yifei Rong; Kan Ren; Wenxin Li 005; Jun Wang 012 (WSDM, 2017)

Bidding Machine: Learning to Bid for Directly Optimizing Profits in Display Advertising. - Kan Ren; Weinan Zhang 001; Ke Chang; Yifei Rong; Yong Yu 001; Jun Wang 012 (IEEE Trans. Knowl. Data Eng., 2018)