Reliability of Consumer Choices for Conflicting Price Promotions. - Amanda Sargent; Jan Watson; Yigit Topoglu; Hongjun Ye; Wenting Zhong; Hasan Ayaz; Rajneesh Suri (AHFE (2), 2019)

Brain Based Assessment of Consumer Preferences for Cognition Enhancing Hot Beverages. - Amanda Sargent; Jan Watson; Yigit Topoglu; Hongjun Ye; Wenting Zhong; Rajneesh Suri; Hasan Ayaz (AHFE (2), 2019)

Electrodermal Activity in Ambulatory Settings: A Narrative Review of Literature. - Yigit Topoglu; Jan Watson; Rajneesh Suri; Hasan Ayaz (AHFE (2), 2019)

Using fNIRS and EDA to Investigate the Effects of Messaging Related to a Dimensional Theory of Emotion. - Jan Watson; Amanda Sargent; Yigit Topoglu; Hongjun Ye; Wenting Zhong; Rajneesh Suri; Hasan Ayaz (AHFE (2), 2019)

The Effects of Advertising on Cognitive Performance. - Hongjun Ye; Siddharth Bhatt; Wenting Zhong; Jan Watson; Amanda Sargent; Yigit Topoglu; Hasan Ayaz; Rajneesh Suri (AHFE (2), 2019)

The Effects of Incentives in a Choice-Based Conjoint Pricing Study. - Hongjun Ye; Siddharth Bhatt; Wenting Zhong; Jan Watson; Amanda Sargent; Yigit Topoglu; Hasan Ayaz; Rajneesh Suri (AHFE (2), 2019)

Evaluating Effects of Environmental and Financial-Savings Messaging on Decision-Making Using Electrodermal Activity. - Yigit Topoglu; Amanda Sargent; Jan Watson; Hongjun Ye; Rajneesh Suri; Hasan Ayaz (AHFE (1), 2020)

Measuring the Effects of Messaging on Consumer Decision-Making Using Functional Near Infrared Spectroscopy. - Jan Watson; Amanda Sargent; Yigit Topoglu; Hongjun Ye; Rajneesh Suri; Hasan Ayaz (AHFE (1), 2020)

Interpersonal Synchrony Protocol for Cooperative Team Dynamics During Competitive E-Gaming. - Adrian Curtin; Jan Watson; Yigit Topoglu; Nicholas DeFilippis; Hongjun Ye; Rajneesh Suri; Hasan Ayaz (AHFE (1), 2021)

Assessing the Impact of Ad Characteristics on Consumer Behavior and Electrodermal Activity. - Yigit Topoglu; Jan Watson; Jintao Zhang; Hongjun Ye; Rajneesh Suri; Hasan Ayaz (AHFE (1), 2021)

The Face of Bad Advertising: Assessing the Effects of Human Face Images in Advertisement Design Using Eye-Tracking. - Jan Watson; Hongjun Ye; Jintao Zhang; Yigit Topoglu; Rajneesh Suri; Hasan Ayaz (AHFE (1), 2021)

Designing Man's New Best Friend: Enhancing Human-Robot Dog Interaction through Dog-Like Framing and Appearance. - Ewart J. de Visser; Yigit Topoglu; Shawn Joshi; Frank Krueger; Elizabeth Phillips; Jonathan Gratch; Chad C. Tossell; Hasan Ayaz (Sensors, 2022)