Attracting Versus Sustaining Attention in the Information Economy. - Yimiao Zhang; Kim Huat Goh (WEB, 2017)

Impact of Online Influencer Endorsement on Product Sales: Quantifying Value of Online Influencer. - Yimiao Zhang; Yan Lin; Kim Huat Goh (PACIS, 2018)

Impact of Online Reviews on Consumer Post-purchase Attitude Change and Transaction Failure. - Yimiao Zhang; Kim Huat Goh (ICIS, 2019)

YOLO-TSD: A Recognition and Detection Method for Traffic Sign Based on YOLOv5. - Zhe Li; Zuchun Li; Jia Lu; Yimiao Zhang; Peng Ye (QRS Companion, 2024)

Application of Text Mining Analysis in Understanding GameFi Adoption. - Ding Ding; Wenting Liu; Jing Ren; Yimiao Zhang (Int. J. Data Anal. Tech. Strateg., 2025)

Application of text mining analysis in understanding GameFi adoption. - Yimiao Zhang; Jing Ren 005; Wenting Liu; N. A. Ding (Int. J. Data Anal. Tech. Strateg., 2025)