A balanced scorecard envelopment approach to assess airlines' performance. - Wann-Yih Wu; Ying-Kai Liao (Ind. Manag. Data Syst., 2013)

Applying conjoint analysis to evaluate consumer preferences toward subcompact cars. - Wann-Yih Wu; Ying-Kai Liao; Anon Chatwuthikrai (Expert Syst. Appl., 2014)

Understanding factors influencing information communication technology adoption behavior: The moderators of information literacy and digital skills. - Tai-Kuei Yu; Mei-Lan Lin; Ying-Kai Liao (Comput. Hum. Behav., 2017)

Investigating B-to-B Social Media Implementation: E-Marketing Orientation and Media Richness Perspective. - Ying-Kai Liao; Candice Chang; Giang Nu To Truong (J. Electron. Commer. Organ., 2020)

Psychological and Relational Moderators for the Relationship Between Brand Equity and Its Consequences. - Ying-Kai Liao; Giang Nu To Truong; Phuong Minh Binh Nguyen (J. Electron. Commer. Organ., 2020)

A Quality Function Deployment Approach Through Management and Technology Development. - Chia Wei Lo; Ying-Kai Liao; Giang Nu To Truong; Phuong Minh Binh Nguyen; Wann-Yih Wu (Int. J. Asian Bus. Inf. Manag., 2021)

The Influence of Personality Traits on Intention to Purchase Green Products. - Quan Minh Vu; Ying-Kai Liao; Hai-Yen Thi Vuong; Giang Nu To Truong; Phuong Minh Binh Nguyen; Wann-Yih Wu (Int. J. Serv. Sci. Manag. Eng. Technol., 2022)

The antecedents and consequences of the customer's attitude toward social media adoption: a meta-analytic approach. - Ying-Kai Liao; Tuan Cong Dao; That Thi Pham (Int. J. Serv. Stand., 2023)

Ethical Concerns With Regards to Artificial Intelligence: A National Public Poll in Taiwan. - Wendy Li-Yun Chang; Shiang-Yao Liu; Ying-Kai Liao; Tony Szu-Hsieh Lee (IEEE Access, 2024)