The Impact of Online Third-party Product Reviews on Consumer Adoption of a New Product. - Cheng-Yue Yin; Ying-Qi Liu (WHICEB, 2019)

The Impact of Online Word-of-mouth and Negative Media Exposure on Consumer Habitual Skepticism: The Mediating Effect of Attribution. - Ying-Qi Liu; Cheng-Yue Yin; Nan Bi (WHICEB, 2020)