The Role of Targeted Communication and Contagion in Product Adoption. - Puneet Manchanda; Ying Xie 003; Nara Youn (Mark. Sci., 2008)

Pricing, Frills, and Customer Ratings. - Dmitri Kuksov; Ying Xie 003 (Mark. Sci., 2010)

Measuring the Lifetime Value of Customers Acquired from Google Search Advertising. - Tat Y. Chan; Chunhua Wu; Ying Xie 003 (Mark. Sci., 2011)

Treatment Effectiveness and Side Effects: A Model of Physician Learning. - Tat Y. Chan; Chakravarthi Narasimhan; Ying Xie 003 (Manag. Sci., 2013)

Facilitating Fit Revelation in the Competitive Market. - Zheyin (Jane) Gu; Ying Xie 003 (Manag. Sci., 2013)

The Effect of Survey Participation on Consumer Behavior: The Moderating Role of Marketing Communication. - Xiaojing Dong; Ramkumar Janakiraman; Ying Xie 003 (Mark. Sci., 2014)

Quantifying the Value of Local Showrooms in Consumer Search and Purchase. - Jayarajan Samuel; Ying Xie 003; Zhiqiang (Eric) Zheng (HICSS, 2016)

Price Search and Periodic Price Discounts. - Xing Zhang; Tat Y. Chan; Ying Xie 003 (Manag. Sci., 2018)

Modeling Multichannel Advertising Attribution Across Competitors. - Yiyi Li; Ying Xie 003; Zhiqiang (Eric) Zheng (MIS Q., 2019)

Word of Mouth, Observed Adoptions, and Anime-Watching Decisions: The Role of the Personal vs. the Community Network. - Mina Ameri; Elisabeth Honka; Ying Xie 003 (Mark. Sci., 2019)

Value of Local Showrooms to Online Competitors. - Jayarajan Samuel; Zhiqiang (Eric) Zheng; Ying Xie 003 (MIS Q., 2020)

Digital Piracy, Creative Productivity, and Customer Care Effort: Evidence from the Digital Publishing Industry. - Xiaolin Li; Chenxi Liao; Ying Xie 003 (Mark. Sci., 2021)