A Simultaneous Model of Consumer Brand Choice and Negotiated Price. - Yuxin Chen 004; Sha Yang; Ying Zhao 002 (Manag. Sci., 2008)

Voluntary Quality Disclosure and Market Interaction. - Liang Guo; Ying Zhao 002 (Mark. Sci., 2009)

Modeling Consumer Learning from Online Product Reviews. - Yi Zhao 005; Sha Yang; Vishal Narayan; Ying Zhao 002 (Mark. Sci., 2013)