Learning from Peers on Social Media Platforms. - Yingda Lu; Param Vir Singh; Baohong Sun (ICIS, 2011)

The Emergence of Opinion Leaders in a Networked Online Community: A Dyadic Model with Time Dynamics and a Heuristic for Fast Estimation. - Yingda Lu; Kinshuk Jerath; Param Vir Singh (Manag. Sci., 2013)

What Makes Video Ads Viral: Quantifying the Impact of Marketer- and User-Generated Content. - Chaoqun Deng; Yingda Lu; Thiagarajan Ravichandran 001; Xiaoyun He (AMCIS, 2016)

An Examination of Social Comparison Triggered by Higher Donation Visibility over Social Media Platforms. - Xue Tan; Yingda Lu; Yong Tan (ICIS, 2016)

Entrepreneurs' Activities on Social Media and Venture Financing. - Fang Wang; Jason Nicholas Kuruzovich; Yingda Lu (HICSS, 2017)

Learning from Project Failure in Kickstarter. - Xue Tan; Yingda Lu; Lin Hao; Yong Tan (ICIS, 2017)

Is a Core-Periphery Network Good for Knowledge Sharing? A Structural Model of Endogenous Network Formation on a Crowdsourced Customer Support Forum. - Yingda Lu; Param Vir Singh; Baohong Sun (MIS Q., 2017)

Everyone Can Be a Star: Quantifying Grassroots Online Sellers' Live Streaming Effects on Product Sales. - Cheng Chen; Yuheng Hu; Yili Hong 002; Yingda Lu (ICIS, 2018)

Change, We Can Believe in: Examining Spillover Effect of Content Switch on Live Streaming Platform. - Keran Zhao; Yuheng Hu; Yingda Lu; Kevin Hong (ICIS, 2018)

Graph Neural Network for Customer Engagement Prediction on Social Media Platforms. - Tengteng Ma; Yuheng Hu; Yingda Lu; Siddhartha Bhattacharyya (HICSS, 2021)

Raid the Chat Room: The Effects of Group Size on User Engagement in Online Synchronized Communication. - Keran Zhao; Yili Hong 002; Tengteng Ma; Yingda Lu; Yuheng Hu (ICIS, 2021)

Understanding the Role of Video Quality and Emotion in Live Streaming Viewership. - Keran Zhao; Yuheng Hu; Yingda Lu (ICIS, 2021)

The Impact of Subscription Reciprocity on Charitable Content Creation and Sharing: Evidence from Twitter on Giving Tuesday. - Xue (Jane) Tan; Yingda Lu; Yong Tan (MIS Q., 2021)

Content Creator versus Brand Advertiser? The Effect of Inserting Advertisements in Videos on Influencers Engagement. - Tengteng Ma; Yingda Lu; Yuheng Hu; Xi Chen; Yuxin Chen (HICSS, 2023)

Direct and Indirect Spillovers from Content Providers' Switching: Evidence from Online Livestreaming. - Keran Zhao; Yingda Lu; Yuheng Hu; Yili Hong 002 (Inf. Syst. Res., 2023)

Simulating Field Experiments with Large Language Models. - Yaoyu Chen; Yuheng Hu; Yingda Lu (CoRR, 2024)

Machine learning approaches to understand IT outsourcing portfolios. - Yingda Lu; Anjana Susarla; Kiron Ravindran; Deepa Mani (Electron. Commer. Res., 2024)

Engagement or entanglement? The dual impact of generative artificial intelligence in online knowledge exchange platforms. - Aida Sanatizadeh; Yingda Lu; Keran Zhao; Yuheng Hu (Inf. Manag., 2025)

Predicting Field Experiments with Large Language Models. - Yaoyu Chen; Yuheng Hu; Yingda Lu (CoRR, 2025)