The Demand Effects of Joint Product Advertising in Online Videos. - Anuj Kumar; Yinliang (Ricky) Tan (Manag. Sci., 2015)

The Agency Model for Digital Goods. - Yinliang (Ricky) Tan; Janice E. Carrillo; Hsing Kenny Cheng (Decis. Sci., 2016)

When to Play Your Advertisement? Optimal Insertion Policy of Behavioral Advertisement. - Subodha Kumar; Yinliang (Ricky) Tan; Lai Wei (Inf. Syst. Res., 2020)

Altruism or Shrewd Business? Implications of Technology Openness on Innovations and Competition. - He Huang 004; Geoffrey G. Parker 001; Yinliang (Ricky) Tan; Hongyan Xu 003 (MIS Q., 2020)

Socialize More, Pay Less: Randomized Field Experiments on Social Pricing. - Haibing Gao; Subodha Kumar; Yinliang (Ricky) Tan; Huazhong Zhao (Inf. Syst. Res., 2022)

Agency models in online platforms: A review of recent developments and future prospects. - Yinliang (Ricky) Tan; Chuanbin Yu; Yang Liu; Quan Zheng (Eur. J. Oper. Res., 2024)

Dinner at Your Doorstep: Service Innovation via the Gig Economy on Food Delivery Platforms. - Geng Sun; Yeongin Kim; Yinliang (Ricky) Tan; Geoffrey G. Parker 001 (Inf. Syst. Res., 2024)

Physician Adoption of AI Assistant. - Ting Hou; Meng Li; Yinliang (Ricky) Tan; Huazhong Zhao (Manuf. Serv. Oper. Manag., 2024)

When investors meet consumers: The roles and interactions of different backers in the crowdfunding market. - Feiqiong Wei; Yinliang (Ricky) Tan; Haibing Gao; Huazhong Zhao (Decis. Sci., 2024)

Governmental enforcement against piracy on media platforms. - Meiqian Li; Guowei Liu; Guofang Nan; Yinliang (Ricky) Tan (Decis. Support Syst., 2025)