Assessing Telepresence, Social Presence and Stress Response in a Virtual Reality Store. - Yinshu Zhao; Nilufar Baghaei; Alexander Schnack; Lehan Stemmet (ISMAR Adjunct, 2021)

Investigating Avatars' Impact on Shopper's Perception and Behaviour in an Immersive Virtual Store. - Yinshu Zhao (ISMAR-Adjunct, 2023)

Introducing Shopper Avatars in a Virtual Reality Store. - Alexander Schnack; Yinshu Zhao; Nilufar Baghaei (VR Workshops, 2023)

Effects of Customizable Intelligent VR Shopping Assistant on Shopping for Stress Relief. - Andrew Wong; Yinshu Zhao; Nilufar Baghaei (ISMAR-Adjunct, 2024)