Analysis and Solution of University Examination Arrangement Problems. - Dengyuhui Li; Yiran Su; Huizhu Dong; Zhigang Zhang; Jiaji Shen (GSKI (2), 2017)

The super engagers of freemium gamified services: using multimethod approach to examine why highly interactive consumers become paying consumers. - Keshav Gupta; Yiran Su; Thilo Kunkel; Daniel Funk (Internet Res., 2022)

Ethical Marketing AI?A Structured Literature Review of the Ethical Challenges Posed by Artificial Intelligence in the Domains of Marketing and Consumer Behavior. - Yiran Su; Emma Junhong Wang; Pierre Berthon (HICSS, 2023)

Introduction to the Minitrack on Generative AI and AI-generated Contents on Social Media. - Yichuan Wang; Yiran Su (HICSS, 2024)