Optimal Entry Timing in Markets with Social Influence. - Yogesh V. Joshi; David J. Reibstein; Z. John Zhang (Manag. Sci., 2009)

A Theory of Combative Advertising. - Yuxin Chen 004; Yogesh V. Joshi; Jagmohan S. Raju; Z. John Zhang (Mark. Sci., 2009)

Research Note - How Much Should You Invest in Each Customer Relationship? A Competitive Strategic Approach. - Andrés Musalem; Yogesh V. Joshi (Mark. Sci., 2009)

Automatic Crowdsourcing-Based Classification of Marketing Messaging on Twitter. - Radu Machedon; William Rand; Yogesh V. Joshi (SocialCom, 2013)

Turf Wars: Product Line Strategies in Competitive Markets. - Yogesh V. Joshi; David J. Reibstein; Z. John Zhang (Mark. Sci., 2016)

When Consumers Learn, Money Burns: Signaling Quality via Advertising with Observational Learning and Word of Mouth. - Yogesh V. Joshi; Andrés Musalem (Mark. Sci., 2021)

Endogenous Consumption and Metered Paywalls. - Chutian Wang; Bo Zhou 013; Yogesh V. Joshi (Mark. Sci., 2024)