Your Data in the Eyes of the Beholders: Design of a Unified Data Valuation Portal to Estimate Value of Personal Information from Market Perspective. - Yonas Mitike Kassa; José González Cabañas; Ángel Cuevas; Rubén Cuevas Rumín; Miriam Marciel; Roberto Gonzalez (ARES, 2016)

The Value of Online Users: Empirical Evaluation of the Price of Personalized Ads. - Miriam Marciel; José González Cabañas; Yonas Mitike Kassa; Roberto Gonzalez; Mohamed Ahmed 001 (ARES, 2016)

Facebook's gender divide. - David García 001; Yonas Mitike Kassa; Ángel Cuevas; Manuel Cebrián; Esteban Moro; Iyad Rahwan; Rubén Cuevas (CoRR, 2017)

A Large-Scale Analysis of Facebook's User-Base and User Engagement Growth. - Yonas Mitike Kassa; Rubén Cuevas Rumín; Ángel Cuevas (IEEE Access, 2018)

Analyzing gender inequality through large-scale Facebook advertising data. - David García 001; Yonas Mitike Kassa; Ángel Cuevas; Manuel Cebrián; Esteban Moro; Iyad Rahwan; Rubén Cuevas (Proc. Natl. Acad. Sci. USA, 2018)

Optimization of Soft Mobility Localization with Sustainable Policies and Open Data. - Sofia Kleisarchaki; Levent Gürgen; Yonas Mitike Kassa; Marcin Krystek; Daniel González Vidal (Intelligent Environments, 2022)

Online Advertising is a Regrettable Necessity: On the Dangers of Pay-Walling the Web. - Yonas Mitike Kassa (CoRR, 2024)