Publisher click fraud in the pay-per-click advertising market: Incentives and consequences. - Xiarong Li; Yong Liu 055; Daniel Zeng 001 (ISI, 2011)

Click Fraud and the Adverse Effects of Competition. - Xiarong Li; Daniel Zeng 001; Yong Liu 055; Yanwu Yang (IEEE Intell. Syst., 2011)

Location-Aware Real-Time Recommender Systems for Brick-and-Mortar Retailers. - Daniel Zeng 001; Yong Liu 055; Ping Yan; Yanwu Yang (INFORMS J. Comput., 2021)

Modeling Behavioral Dynamics in Digital Content Consumption: An Attention-Based Neural Point Process Approach with Applications in Video Games. - Junming Yin; Yue (Katherine) Feng; Yong Liu 055 (Mark. Sci., 2025)