Does writing style affect gender differences in the research performance of articles?: An empirical study of BERT-based textual sentiment analysis. - Yongchao Martin Ma; Ying Teng; Zhongzhun Deng; Li Liu; Yi Zhang (Scientometrics, 2023)

Using machine learning to investigate consumers' emotions: the spillover effect of AI defeating people on consumers' attitudes toward AI companies. - Yongchao Martin Ma; Xin Dai; Zhongzhun Deng (Internet Res., 2024)

How does AI surpassing humans influence public innovativeness? A multi-method empirical study. - Yongchao Martin Ma; Zhongzhun Deng (Behav. Inf. Technol., 2025)