Shifting Selves and Product Reviews: How the Effects of Product Reviews Vary Depending on the Self-Views and Self-Regulatory Goals of Consumers. - Ohyoon Kwon; Yongjun Sung (Int. J. Electron. Commer., 2012)

Brand followers' retweeting behavior on Twitter: How brand relationships influence brand electronic word-of-mouth. - Eunice Kim; Yongjun Sung; Hamsu Kang (Comput. Hum. Behav., 2014)

Pictures Speak Louder than Words: Motivations for Using Instagram. - Eunji Lee; Jung-Ah Lee; Jang Ho Moon; Yongjun Sung (Cyberpsychology Behav. Soc. Netw., 2015)

How Culture Influences the "Social" in Social Media: Socializing and Advertising on Smartphones in India and the United States. - Sidharth Muralidharan; Carrie La Ferle; Yongjun Sung (Cyberpsychology Behav. Soc. Netw., 2015)

Using a consumer socialization framework to understand electronic word-of-mouth (eWOM) group membership among brand followers on Twitter. - Shu-Chuan Chu; Yongjun Sung (Electron. Commer. Res. Appl., 2015)

Hide-and-Seek: Narcissism and "Selfie"-Related Behavior. - Jung-Ah Lee; Yongjun Sung (Cyberpsychology Behav. Soc. Netw., 2016)

Predicting selfie-posting behavior on social networking sites: An extension of theory of planned behavior. - Eunice Kim; Jung-Ah Lee; Yongjun Sung; Sejung Marina Choi (Comput. Hum. Behav., 2016)

Are you on Timeline or News Feed? The roles of Facebook pages and construal level in increasing ad effectiveness. - Dong Hoo Kim; Yoon Hi Sung; So Young Lee; Dongwon Choi; Yongjun Sung (Comput. Hum. Behav., 2016)

Social television: Examining the antecedents and consequences of connected TV viewing. - Jhih-Syuan Lin; Yongjun Sung; Kuan-Ju Chen (Comput. Hum. Behav., 2016)

Instagram versus Snapchat: Self-expression and privacy concern on social media. - Tae Rang Choi; Yongjun Sung (Telematics Informatics, 2018)

Effects of Gender and Relationship Type on the Response to Artificial Intelligence. - Ahyeon Kim; Minha Cho; Jungyong Ahn; Yongjun Sung (Cyberpsychology Behav. Soc. Netw., 2019)

#DeleteFacebook: Antecedents of Facebook Fatigue. - Eunji Lee; Kyu-Yeon Lee; Yongjun Sung; Young-A. Song (Cyberpsychology Behav. Soc. Netw., 2019)

Effects of brand anthropomorphism on consumer-brand relationships on social networking site fan pages: The mediating role of social presence. - Taeyeon Kim; Yongjun Sung; Jang Ho Moon (Telematics Informatics, 2020)

My Privacy and Control Matter: Understanding Motivations for Using Untact Services. - Ahyeon Kim; Yongjun Sung (Cyberpsychology Behav. Soc. Netw., 2021)

Anthropomorphism brings us closer: The mediating role of psychological distance in User-AI assistant interactions. - Xinge Li; Yongjun Sung (Comput. Hum. Behav., 2021)

Licensing Effect of Pro-Environmental Behavior in Metaverse. - Hyungrok Jin; Jaehee Hwang; Bingqin Luo; Taeyeon Kim; Yongjun Sung (Cyberpsychology Behav. Soc. Netw., 2022)

Artificial Intelligence Is Safer for My Privacy: Interplay Between Types of Personal Information and Agents on Perceived Privacy Risk and Concerns. - Jungwon Kim; Yongjun Sung (Cyberpsychology Behav. Soc. Netw., 2022)

The Psychological Consequences of Envying Influencers on Instagram. - Jung Ah Lee; So Young Lee; Yuhosua Ryoo; Woojin Kim; Yongjun Sung (Cyberpsychology Behav. Soc. Netw., 2022)

The Interplay Between Human Likeness and Agency on Virtual Influencer Credibility. - Soyeon Park; Yongjun Sung (Cyberpsychology Behav. Soc. Netw., 2023)

Being excluded in the metaverse: Impact of social ostracism on users' psychological responses and behaviors. - Taeyeon Kim; Hyungrok Jin; Jaehee Hwang; Nayeon Kim; Jungjae Im; Yonghoon Jeon; Yongjun Sung (Int. J. Inf. Manag., 2024)

Short Made Them Powerful: Exploring Motivations and Problematic Uses of TikTok. - Youngju Jung; Taeyeon Kim; Sojin Lee; Seung Min; Yongjun Sung (Cyberpsychology Behav. Soc. Netw., 2025)

The Effects of Explainability and User Control on Algorithmic Transparency: The Moderating Role of Algorithmic Literacy. - Jang Ho Moon; Seheon Kim; Youngju Jung; Jaeyeon Bang; Yongjun Sung (Cyberpsychology Behav. Soc. Netw., 2025)

Social comparison on Instagram among millennial mothers: The relationships between envy and parental stress. - Jung Ah Lee; Yeonsoo Cho; Youngju Jung; Jaeyee Kim; Yongjun Sung (New Media Soc., 2025)