The Effect of Repeated Ad Exposure and Physical Avoidance on Consumers' Mobile Ad Response. - Yoon Han; Khim Yong Goh; Seung Hyun Kim; Tuan Quang Phan (ICIS, 2014)

#MeToo Hits Online Dating, too: An Empirical Analysis of the Effect of the Me-Too Movement on Online Dating Users. - Sojung Yoon; Jin Seon Choe; Yoon Mike Han; Seung Hyun Kim (ICIS, 2020)

Mobile app portfolio management and developers' performance: An empirical study of the apple app store. - Mei Li; Yoon Han; Khim-Yong Goh; Huseyin Cavusoglu (Inf. Manag., 2022)

The Effect of Ad Image's Sentiment Scores and Mobile Device Attributes on Mobile Ad Response Behavior. - Yoon Han; Khim Yong Goh; Seung Hyun Kim; Tuan Quang Phan (IEEE Trans. Engineering Management, 2024)