Are you on Timeline or News Feed? The roles of Facebook pages and construal level in increasing ad effectiveness. - Dong Hoo Kim; Yoon Hi Sung; So Young Lee; Dongwon Choi; Yongjun Sung (Comput. Hum. Behav., 2016)

Doing good while playing: The impact of prosocial advergames on consumer response. - Yoon Hi Sung; Wei-Na Lee (Comput. Hum. Behav., 2020)

Facebook ads not working in the same way: The effect of cultural orientation and message construals on consumer response to social media ads. - Yoon Hi Sung; Dong Hoo Kim; Dongwon Choi; So Young Lee (Telematics Informatics, 2020)

Online bandwagon effects: Quantitative versus qualitative cues in online comments sections. - Seungae Lee; Lucy Atkinson; Yoon Hi Sung (New Media Soc., 2022)

Online targeted ads: Effects of persuasion knowledge, coping self-efficacy, and product involvement on privacy concerns and ad intrusiveness. - Rachel Esther Lim; Yoon Hi Sung; Ji Mi Hong (Telematics Informatics, 2023)