Investigating Factors Affecting Electronic Word-Of-Mouth In The Open Market Context: A Mixed Methods Approach. - Jung-Eun Son; Hee-Woong Kim; Yoon-Jung Jang (PACIS, 2012)

A mixed methods approach to the posting of benevolent comments online. - Yoon-Jung Jang; Hee-Woong Kim; Yoonhyuk Jung (Int. J. Inf. Manag., 2016)