Does It Really Matter That People Zip through Ads? Testing the Effectiveness of Simultaneous Presentation Advertising in an IDTV Environment. - Yoonjae Nam; Kyonghee H. Kwon; Sungjoon Lee (Cyberpsychology Behav. Soc. Netw., 2010)

An Analysis of Self-Construals, Motivations, Facebook Use, and User Satisfaction. - Jang-Hyun Kim 001; Min-Sun Kim; Yoonjae Nam (Int. J. Hum. Comput. Interact., 2010)

Communication media diffusion and substitutions: longitudinal trends from 1980 to 2005 in Korea. - Yoonjae Nam; George A. Barnett (New Media Soc., 2010)

Exploring Online News Credibility: The Relative Influence of Traditional and Technological Factors. - Chung Joo Chung; Yoonjae Nam; Michael A. Stefanone (J. Comput. Mediat. Commun., 2012)

An analysis of the utilization of Facebook by local Korean governments for tourism development and the network of smart tourism ecosystem. - Ji Hoon Park; Cheolhan Lee; Changsok Yoo; Yoonjae Nam (Int. J. Inf. Manag., 2016)

Do online information sources really make tourists visit more diverse places?: Based on the social networking analysis. - Hyunae Lee; Namho Chung; Yoonjae Nam (Inf. Process. Manag., 2019)