The Adoption and Use of Mobile Application-Based Reward Systems: Implications for Offline Purchase and Mobile Commerce. - YoonSeock Son; Wonseok Oh 001; Sang Pil Han; Sungho Park (ICIS, 2016)

Loyalty Analytics: Predicting Customer Behavior Using Reward Redemption Patterns under Mobile-App Reward Scheme. - Yoonseock Son; Dobin Yim; Wonseok Oh 001 (ICIS, 2017)

Alexa, Buy Me a Movie!: How AI Speakers Reshape Digital Content Consumption and Preference. - Yoonseock Son; Wonseok Oh 001 (ICIS, 2018)

When Loyalty Goes Mobile: Effects of Mobile Loyalty Apps on Purchase, Redemption, and Competition. - Yoonseock Son; Wonseok Oh 001; Sang Pil Han; Sungho Park (Inf. Syst. Res., 2020)

Effectiveness of Integrated Offline-and-Online Promotions in Omnichannel Targeting: A Randomized Field Experiment. - Seung Yoon Lee; Yoonseock Son; Wonseok Oh 001 (J. Manag. Inf. Syst., 2021)

Digitalization of Loyalty: Impacts of Mobile Technology on Reward Redemption and Engagement Level. - Yoonseock Son; Wonseok Oh 001 (J. Manag. Inf. Syst., 2023)

The Value of Centralized IT in Building Resilience During Crises: Evidence from U.S. Higher Education's Transition to Emergency Remote Teaching. - Jiyong Park; Yoonseock Son; Corey M. Angst (MIS Q., 2023)

Leveraging the Digital Tracing Alert in Virus Fight: The Impact of COVID-19 Cell Broadcast on Population Movement. - Anindya Ghose; Heeseung Andrew Lee; Wonseok Oh 001; Yoonseock Son (Inf. Syst. Res., 2024)