The Effects of Graphic Warning Labels' Vividness on Message Engagement and Intentions to Quit Smoking. - Yotam Ophir; Emily Brennan; Erin Maloney; Joseph N. Cappella (Commun. Res., 2019)

Hashtag activism in a politicized pandemic: Framing the campaign to include Taiwan in the World Health Organization's efforts to combat COVID-19. - Anita Kc Liu; Yotam Ophir; Shu-An Tsai; Dror Walter; Itai Himelboim (New Media Soc., 2024)

The growing partisan politicization of non-political online spaces: A mixed-method analysis of news app reviews on Google Play between 2009 and 2022. - Rui Wang; Sagarika Suresh Thimmanayakanapalya; Yotam Ophir (New Media Soc., 2025)