Frontiers: How Support for Black Lives Matter Impacts Consumer Responses on Social Media. - Yang Wang 146; Marco Shaojun Qin; Xueming Luo; Yu (Eric) Kou (Mark. Sci., 2022)

Rejoinder: Heterogeneous Impact of Brands' Support for Black Lives Matter on Consumer Responses. - Yang Wang; Marco Shaojun Qin; Xueming Luo; Yu (Eric) Kou (Mark. Sci., 2022)