An integrated view of particularized trust in social commerce: An empirical investigation. - Xusen Cheng; Yu Gu 013; Jia Shen (Int. J. Inf. Manag., 2019)

Interpersonal relationship building in social commerce communities: considering both swift guanxi and relationship commitment. - Xusen Cheng; Yu Gu 013; Jian Mou (Electron. Commer. Res., 2020)

The Paradox of Word-of-Mouth in Social Commerce: Exploring the Juxtaposed Impacts of Source Credibility and Information Quality on SWOM Spreading. - Xusen Cheng; Yu Gu 013; Ying Hua; Xin (Robert) Luo (Inf. Manag., 2021)

Design shopping as an experience: Exploring the effect of the live-streaming shopping characteristics on consumers' participation intention and memorable experience. - Yu Gu 013; Xusen Cheng; Jia Shen (Inf. Manag., 2023)