Antecedents of Citizenship Behaviors in Open Professional Virtual Communities. - Chao-Min Chiu; Eric T. G. Wang; Yu-Hui Fang (PACIS, 2009)

Determinants of customer repurchase intention in online shopping. - Chao-Min Chiu; Chen-Chi Chang; Hsiang-Lan Cheng; Yu-Hui Fang (Online Inf. Rev., 2009)

Exploring Consumers' Coping Behaviors in Online Double Deviation Scenarios: From Power Perspective. - Yu-Hui Fang; Chao-Min Chiu; Ting-Peng Liang (PACIS, 2010)

In justice we trust: Exploring knowledge-sharing continuance intentions in virtual communities of practice. - Yu-Hui Fang; Chao-Min Chiu (Comput. Hum. Behav., 2010)

Understanding Customers' Satisfaction and Repurchase Intentions: An Integration of IS Success Model, Trust, and Justice. - Yu-Hui Fang; Chao-Min Chiu; Eric T. G. Wang (Internet Res., 2011)

Does online interactivity matter? Exploring the role of interactivity strategies in consumer decision making. - Yu-Hui Fang (Comput. Hum. Behav., 2012)

Beyond the Credibility of Electronic Word of Mouth: Exploring eWOM Adoption on Social Networking Sites from Affective and Curiosity Perspectives. - Yu-Hui Fang (Int. J. Electron. Commer., 2014)

Understanding customers' repeat purchase intentions in B2C e-commerce: the roles of utilitarian value, hedonic value and perceived risk. - Chao-Min Chiu; Eric T. G. Wang; Yu-Hui Fang; Hsin-Yi Huang (Inf. Syst. J., 2014)

Exploring Online Double Deviation Effect from Psychological Contract Violation, Emotion, and Power Perspectives. - Yu-Hui Fang; Chao-Min Chiu (Pac. Asia J. Assoc. Inf. Syst., 2014)

Building Community Citizenship Behaviors: The Relative Role of Attachment and Satisfaction. - Chao-Min Chiu; Yu-Hui Fang; Eric T. G. Wang (J. Assoc. Inf. Syst., 2015)

Does Service-dominant Logic Matter? Toward a Unifying Model for continuance of branded Applicatio. - Yu-Hui Fang; Chia-Ying Li (PACIS, 2016)

Coping with fear and guilt using mobile social networking applications: Knowledge hiding, loafing, and sharing. - Yu-Hui Fang (Telematics Informatics, 2017)

Involuntary migration in cyberspaces: The case of MSN messenger discontinuation. - Yu-Hui Fang; Kwei Tang (Telematics Informatics, 2017)

Understanding Game Players' Service Experience Evaluation: Do Augmented Reality Features Matter? - Chia-Ying Li; Yu-Hui Fang (PACIS, 2018)

An app a day keeps a customer connected: Explicating loyalty to brands and branded applications through the lens of affordance and service-dominant logic. - Yu-Hui Fang (Inf. Manag., 2019)

Predicting continuance intention toward mobile branded apps through satisfaction and attachment. - Chia-Ying Li; Yu-Hui Fang (Telematics Informatics, 2019)

Leveraging sociability for trust building on social commerce sites. - Yu-Hui Fang; Chia-Ying Li (Electron. Commer. Res. Appl., 2020)

Top-down knowledge hiding and innovative work behavior (IWB): a three-way moderated-mediation analysis of self-efficacy and local/foreign status. - Ghulam Ali Arain; Zeeshan Ahmed Bhatti; Imran Hameed; Yu-Hui Fang (J. Knowl. Manag., 2020)

How does participation and browsing affect continuance intention in virtual communities? An integration of curiosity theory and subjective well-being. - Yu-Hui Fang; Chia-Ying Li; Ghulam Ali Arain; Zeeshan Ahmed Bhatti (Behav. Inf. Technol., 2021)

Toward better purchase decision-performance: Linking person-environment fit to explorative and exploitative use of branded applications. - Chia-Ying Li; Yu-Hui Fang (Electron. Commer. Res. Appl., 2021)

Building brand loyalty and endorsement with brand pages: integration of the lens of affordance and customer-dominant logic. - Yu-Hui Fang; Chia-Ying Li; Zeeshan Ahmed Bhatti (Inf. Technol. People, 2021)

Does the sharing economy change conventional consumption modes? - Yu-Hui Fang; Chia-Ying Li (Int. J. Inf. Manag., 2022)

The more we get together, the more we can save? A transaction cost perspective. - Chia-Ying Li; Yu-Hui Fang (Int. J. Inf. Manag., 2022)

Knowledge hiding and sharing with mobile social networking applications: an integrated model of antecedents and outcomes. - Yu-Hui Fang; Chia-Ying Li (Int. J. Mob. Commun., 2023)

Investigating drivers of service extension success for a super app. - Yu-Qian Zhu; Yu-Hui Fang; Sh-Yin Lim (Comput. Hum. Behav., 2023)

The power of choice: Examining how selection mechanisms shape decision-making in online community engagement. - Jung-Kuei Hsieh; Yu-Hui Fang; Chien Hsiang Liao (Decis. Support Syst., 2024)

Super app on demand: Exploring the impact of service synergy on willingness to use a new service. - Yu-Hui Fang; Chien Hsiang Liao; Chia-Ying Li (Electron. Commer. Res. Appl., 2024)

Avoiding customer cross-channel behavior in omnichannel retailing: An uncertainty reduction theory perspective. - Yu-Hui Fang; Chia-Ying Li (Electron. Mark., 2025)

A dedication-constraint model of omnichannel shopping journey. - Chia-Ying Li; Chien Hsiang Liao; Yu-Hui Fang (Electron. Mark., 2025)