SoMin.ai: Personality-Driven Content Generation Platform. - Aleksandr Farseev; Qi Yang 005; Andrey Filchenkov; Kirill Lepikhin; Yu-Yi Chu-Farseeva; Daron-Benjamin Loo (WSDM, 2021)

SoCraft: Advertiser-level Predictive Scoring for Creative Performance on Meta. - Alfred Huang; Qi Yang 005; Sergey I. Nikolenko; Marlo Ongpin; Ilia Gossoudarev; Ngoc Yen Duong; Kirill Lepikhin; Sergey Vishnyakov; Yu-Yi Chu-Farseeva; Aleksandr Farseev (WSDM, 2023)

SOMONITOR: Explainable Marketing Data Processing and Analysis with Large Language Models. - Qi Yang 005; Sergey I. Nikolenko; Marlo Ongpin; Ilia Gossoudarev; Yu-Yi Chu-Farseeva; Aleksandr Farseev (CoRR, 2024)

SOEX: Explainable AI for Competitor Communications Analytics. - Aleksandr Farseev; Sergey I. Nikolenko; Qi Yang 005; Kirill Lepikhin; Da-Min You; Yu-Yi Chu-Farseeva; Ilia Gossoudarev; Marlo Ongpin (WWW (Companion Volume), 2025)