Joint Bidding in Ad Auctions. - Yuchao Ma 002; Weian Li; Wanzhi Zhang; Yahui Lei; Zhicheng Zhang 008; Qi Qi 003; Qiang Liu; Xingxing Wang (TAMC, 2024)

On Designing the Optimal Integrated Ad Auction in E-commerce Platforms. - Yuchao Ma 002; Weian Li; Yuhan Wang 015; Zitian Guo; Yuejia Dou; Qi Qi 003; Changyuan Yu (AAAI, 2025)

GenAuction: A Generative Auction for Online Advertising. - Yuchao Ma 002; Ruohan Qian; Bingzhe Wang; Qi Qi 003; Wenqiang Liu; Qian Tang; Zhao Shen; Wei Zhong; Bo Shen; Yixin Su; Bin Zou; Wen Yi; et al. (AAAI, 2025)

Optimal Auction Design in the Joint Advertising. - Yang Li; Yuchao Ma 002; Qi Qi 003 (ICML, 2025)

A Context-Aware Framework for Integrating Ad Auctions and Recommendations. - Yuchao Ma 002; Weian Li; Yuejia Dou; Zhiyuan Su; Changyuan Yu; Qi Qi 003 (WWW, 2025)

ADT4Coupons: An Innovative Framework for Sequential Coupon Distribution in E-commerce. - Li Kong; Bingzhe Wang; Zhou Chen; Suhan Hu; Yuchao Ma 002; Qi Qi 003; Suoyuan Song; Bicheng Jin (CoRR, 2025)

SACO: Sequence-Aware Constrained Optimization Framework for Coupon Distribution in E-commerce. - Li Kong; Bingzhe Wang; Zhou Chen; Suhan Hu; Yuchao Ma 002; Qi Qi 003; Suoyuan Song; Bicheng Jin (AAAI, 2026)

IMPACTNet: Unifying Auto-bidding in End-to-End Merged Auctions. - Yuhan Wang 015; Yuchao Ma 002; Liang Zhang; Ziyuan Wang; Zhiyuan Su; Qi Qi 003; Yafei Wang; Xu Li; Yuyao Liu; Pengjie Wang 002; Jian Xu 015; Bo Zheng 007 (KDD (1), 2026)

GAM: A Generative Auto-Marketing Framework in Online E-commerce Platforms. - Yuejia Dou; Shuai Dou; Yuchao Ma 002; Bingzhe Wang; Tianyu Wang 028; Zhilin Zhang 003; Chuan Yu 002; Jian Xu 015; Qi Qi 003 (WWW, 2026)