Bad Greenwashing, Good Greenwashing: Corporate Social Responsibility and Information Transparency. - Yue Wu 015; Kaifu Zhang; Jinhong Xie (Manag. Sci., 2020)

Regulating Deceptive Advertising: False Claims and Skeptical Consumers. - Yue Wu 015; Tansev Geylani (Mark. Sci., 2020)

The Welfare Impact of Targeted Advertising Technologies. - Veronica Marotta; Yue Wu 015; Kaifu Zhang; Alessandro Acquisti (Inf. Syst. Res., 2022)

Regulating Native Advertising. - Yue Wu 015; Esther Gal-Or; Tansev Geylani (Manag. Sci., 2022)

Regulating Probabilistic Selling of Counterfeits. - Yuetao Gao; Yue Wu 015 (Manag. Sci., 2023)

Creation, Consumption, and Control of Sensitive Content. - Yue Wu 015 (Mark. Sci., 2024)