What Affects the Advertising Sharing Behavior among Mobile SNS Users? The Relationships between Social Capital, Outcome Expectations and Prevention Pride. - Yuhao Li 001; Kanliang Wang (PACIS, 2014)

Why users share marketer-generated contents on social broadcasting Web sites: A cognitive-affective involvement perspective. - Yuhao Li 001; Lih-Bin Oh; Kanliang Wang (J. Organ. Comput. Electron. Commer., 2017)

Knowledge Sharing in Personal Networking Instead of Professional-instrumental Context: An Integrated Perspective of Psychological Defense. - Yuhao Li 001; Kanliang Wang; Mengxiang Li (CONF-IRM, 2018)

The Impact of Different Scarcity Promotion Strategies And Product Types On Purchase Intention In Online Scenarios -Evidence From An Eye-tracking Study. - Jie Zheng; Caihong Jiang; Yuhao Li 001 (WHICEB, 2022)

Anxiety only makes it worse: Exploring the impact mechanisms of app-based learning on performance progress. - Yuhao Li 001; Mengyi Chang; Hanxuan Zhao; Caihong Jiang; Sihua Xu (J. Comput. Assist. Learn., 2023)