Age matters: Short Message Service advertising reading behaviours. - Yuhmiin Chang (Int. J. Mob. Commun., 2013)

The influence of media multitasking on the impulse to buy: A moderated mediation model. - Yuhmiin Chang (Comput. Hum. Behav., 2017)

Perceived message consistency: Explicating how brand messages being processed across multiple online media. - Yuhmiin Chang (Comput. Hum. Behav., 2018)

Media multitasking, counterarguing, and brand attitude: Testing the mediation effects of advertising attention and cognitive load. - Yuhmiin Chang; Esther Thorson (Comput. Hum. Behav., 2023)