Online Reviews, Helpfulness Ratings, and Consumer Attitudes: An Extension of Congruity Theory to Multiple Sources in Web 2.0. - Joseph B. Walther; Yuhua (Jake) Liang; Tina Ganster; Donghee Yvette Wohn; Josh Emington (J. Comput. Mediat. Commun., 2012)

Mindlessness and gaining compliance in Computer-Human Interaction. - Yuhua (Jake) Liang; Seungcheol Austin Lee; Jeong-woo Jang (Comput. Hum. Behav., 2013)

Reciprocity in Computer-Human Interaction: Source-Based, Norm-Based, and Affect-Based Explanations. - Seungcheol Austin Lee; Yuhua (Jake) Liang (Cyberpsychology Behav. Soc. Netw., 2015)

Employing User-Generated Content to Enhance Human-Robot Interaction in a Human-Robot Trust Game. - Yuhua (Jake) Liang; Seungcheol Austin Lee (HRI, 2016)

The Role of Reciprocity in Verbally Persuasive Robots. - Seungcheol Austin Lee; Yuhua (Jake) Liang (Cyberpsychology Behav. Soc. Netw., 2016)

Advancing the Strategic Messages Affecting Robot Trust Effect: The Dynamic of User- and Robot-Generated Content on Human-Robot Trust and Interaction Outcomes. - Yuhua (Jake) Liang; Seungcheol Austin Lee (Cyberpsychology Behav. Soc. Netw., 2016)

Reading to make a decision or to reduce cognitive dissonance? The effect of selecting and reading online reviews from a post-decision context. - Yuhua (Jake) Liang (Comput. Hum. Behav., 2016)

Fear of Autonomous Robots and Artificial Intelligence: Evidence from National Representative Data with Probability Sampling. - Yuhua (Jake) Liang; Seungcheol Austin Lee (Int. J. Soc. Robotics, 2017)

Developing and validating the A-B-C framework of information diffusion on social media. - Yuhua (Jake) Liang; Kerk F. Kee (New Media Soc., 2018)

Robotic foot-in-the-door: Using sequential-request persuasive strategies in human-robot interaction. - Seungcheol Austin Lee; Yuhua (Jake) Liang (Comput. Hum. Behav., 2019)