Predicting wearable IoT Adoption: Identifying core consumers through Machine learning algorithms. - Yun-Woo Choi; Changjun Lee; Sangpil Han (Telematics Informatics, 2024)

Time-of-Day and Day-of-Week Effects on TV and OTT Media Choices: Evidence from South Korea. - Yun-Woo Choi; Changjun Lee (J. Theor. Appl. Electron. Commer. Res., 2024)

From similarity to multiplicity: Avatar multi-persona tendencies and cognitive responses in the Metaverse. - Yun-Woo Choi; Changjun Lee (Comput. Hum. Behav., 2025)

Exploring the competitive market structure of digital-based subscription economy: The empirical investigation of South Korea. - Dongnyok Shim; Yun-Woo Choi; Changjun Lee (Telematics Informatics, 2025)