A cross-national market segmentation of online game industry using SOM. - Sang-Chul Lee; Yung Ho Suh; Jae Kyeong Kim; Kyoung Jun Lee (Expert Syst. Appl., 2004)

What is difference between Korean and Japanese Online Game Users: Analysis with a Multi-group Structural Model. - Jae-Young Moon; Sang-Chul Lee; Nam-Hee Kim; Yung Ho Suh (SKG, 2005)

A Comparison of Target Customers in Asian Online Game Markets: Marketing Applications of a Two-Level SOM. - Sang-Chul Lee; Jae-Young Moon; Yung Ho Suh (ICANN (2), 2006)

A Comparative Analysis of Clustering Methodology and Application for Market Segmentation: K-Means, SOM and a Two-Level SOM. - Sang-Chul Lee; Ja-Chul Gu; Yung Ho Suh (ISMIS, 2006)

Application of a Two-Level Self Organizing Map for Korean Online Game Market Segmentation. - Sang-Chul Lee; Jae-Young Moon; Jae Kyeong Kim; Yung Ho Suh (SSPR/SPR, 2006)

Determinants of behavioral intention to mobile banking. - Ja-Chul Gu; Sang-Chul Lee; Yung Ho Suh (Expert Syst. Appl., 2009)

Comparing Utilitarian and Hedonic Usefulness to User Intention in Multipurpose Information Systems. - Ja-Chul Gu; Liu Fan; Yung Ho Suh; Sang-Chul Lee (Cyberpsychology Behav. Soc. Netw., 2010)

Why do users switch to a disruptive technology? An empirical study based on expectation-disconfirmation theory. - Liu Fan; Yung Ho Suh (Inf. Manag., 2014)