The Persuasive Effects of Character Presence and Product Type on Responses to Advergames. - Yung Kyun Choi; Jung-Gyo Lee (Cyberpsychology Behav. Soc. Netw., 2012)

E-WOM messaging on social media: Social ties, temporal distance, and message concreteness. - Yung Kyun Choi; Yuri Seo; Sukki Yoon (Internet Res., 2017)

Characters' persuasion effects in advergaming. - Yung Kyun Choi (Internet Res., 2019)

Emojis and assertive environmental messages in social media campaigns. - Tae Hyun Baek; Se-Eun Kim; Sukki Yoon; Yung Kyun Choi; Dongwon Choi; Hyejin Bang (Internet Res., 2022)