Courteous or Crude? Managing User Conduct to Improve On-Demand Service Platform Performance. - Yunke Mai; Bin Hu 009; Sasa Pekec (Manag. Sci., 2023)

Optimizing Free-to-Play Multiplayer Games with Premium Subscription. - Yunke Mai; Bin Hu 009 (Manag. Sci., 2023)

User-Generated Content Platforms: Managing the Relationship Triangle. - Ruize Ma; Yunke Mai; Bin Hu 009 (Manuf. Serv. Oper. Manag., 2025)