Game on! How gamified loyalty programs boost customer engagement value. - Linda D. Hollebeek; Kallol Das; Yupal Shukla (Int. J. Inf. Manag., 2021)

Search engine optimization (SEO) for digital marketers: exploring determinants of online search visibility for blood bank service. - Dusan Mladenovic; Anida Rajapakse; Nikola Kozuljevic; Yupal Shukla (Online Inf. Rev., 2023)

Fluidity and the customer experience in digital platform ecosystems. - Aishwarya Ramasundaram; Neeraj Pandey; Yupal Shukla; Shirin Alavi; Jochen Wirtz (Int. J. Inf. Manag., 2023)