Adaptive Targeting for Online Advertisement. - Andrey Pepelyshev; Yuri Staroselskiy; Anatoly A. Zhigljavsky (MOD, 2015)

Adaptive Targeting in Online Advertisement: Models Based on Relative Influence of Factors. - Andrey Pepelyshev; Yuri Staroselskiy; Anatoly A. Zhigljavsky; Roman Guchenko (MOD, 2016)