Social Media Advertisements and Buying Behaviour: A Study of Indian Working Women. - Yuvika Gupta; Samik Shome (Int. J. Online Mark., 2020)

Exploring Factors Influencing Mobile Learning in Higher Education - A Systematic Review. - Yuvika Gupta; Farheen Mujeeb Khan; Sonal Agarwal (Int. J. Interact. Mob. Technol., 2021)

A bibliometric analysis of mobile learning in the education sector. - Farheen Mujeeb Khan; Yuvika Gupta (Interact. Technol. Smart Educ., 2022)