List Price and Discount in a Stochastic Selling Process. - Z. Eddie Ning (Mark. Sci., 2021)

Following the Customers: Dynamic Competitive Repositioning. - Z. Eddie Ning; J. Miguel Villas-Boas (Manag. Sci., 2022)

Browse or Experience. - Z. Eddie Ning; J. Miguel Villas-Boas (Mark. Sci., 2023)

How Does Competition Affect Exploration vs. Exploitation? A Tale of Two Recommendation Algorithms. - H. Henry Cao; Liye Ma; Z. Eddie Ning; Baohong Sun (Manag. Sci., 2024)

Targeted Advertising as Implicit Recommendation: Strategic Mistargeting and Personal Data Opt-out. - Z. Eddie Ning; Jiwoong Shin; Jungju Yu (Mark. Sci., 2025)