Los ritos y rituales en la cultura corporativa de Wal Mart Supercenter. - Zahaira Fabiola González Romo (2002)

Branded Apps in Spain as a Means of Communicating Trends in Fashion. - Zahaira Fabiola González Romo; Ruth S. Contreras Espinosa; Irene Garcia Medina (Int. J. Interact. Mob. Technol., 2016)

Storytelling and Social Networking as Tools for Digital and Mobile Marketing of Luxury Fashion Brands. - Zahaira Fabiola González Romo; Irene Garcia Medina; Noemí Plaza Romero (Int. J. Interact. Mob. Technol., 2017)