Use of web analytics to estimate adoption of a novel web service for magazine self-publishing: MagCloud. - Paulo Albuquerque; Polykarpos Pavlidis; Udi Chatow; Kay-Yut Chen; Zainab Jamal; Kok-Wei Koh (ICEC, 2009)

Evaluating Promotional Activities in an Online Two-Sided Market of User-Generated Content. - Paulo Albuquerque; Polykarpos Pavlidis; Udi Chatow; Kay-Yut Chen; Zainab Jamal (Mark. Sci., 2012)

A Multiactivity Latent Attrition Model for Customer Base Analysis. - David A. Schweidel; Young-Hoon Park; Zainab Jamal (Mark. Sci., 2014)

Crumbs of the Cookie: User Profiling in Customer-Base Analysis and Behavioral Targeting. - Michael Trusov; Liye Ma; Zainab Jamal (Mark. Sci., 2016)