Social media marketing system: conceptualization, scale development and validation. - Concepción Varela-Neira; Yogesh K. Dwivedi; Zaira Camoiras-Rodriguez (Internet Res., 2023)

Social Media Managers' Performance: The Impact of the Work Environment. - Zaira Camoiras-Rodriguez; Concepción Varela-Neira (J. Theor. Appl. Electron. Commer. Res., 2024)