The use of social media by organisations when engaging with their online community: the collective storytelling phenomenon - Zane Davids (2017)

The collective storytelling organisational framework for social media use. - Zane Davids; Irwin Brown (Telematics Informatics, 2021)

Reactions of Social Media Users Toward Increasingly Being Exposed to Targeted Brand Advertising: A Southern Hemisphere Perspective. - Nicholas Munro; Zane Davids; Lisa F. Seymour (ACIS, 2024)