Usability Assessment of a University Academic Portal using Eye Tracking Technology. - Mohamed Basel Almourad; Emad Bataineh; Mohammed Hussain; Zelal Wattar (ANT/EDI40, 2023)

Strategic Placement of Branding Elements in Digital Marketing: Insights from Eye-Tracking Data. - Mohamed Basel Almourad; Emad Bataineh; Mohammed Hussein; Zelal Wattar (ICEIS (2), 2025)