Country Image, e-WOM and Purchase Intention of Korean Products in China - - With Korean Cosmetic Products as an Example. - Dekui Li; Jinlong Zhang; Zhehui Xiao; Xiang Wu 003 (WHICEB, 2014)

The effect of e-WOM on country image and purchase intention: an empirical study on Korean cosmetic products in China. - Zhehui Xiao; Jinlong Zhang; Dekui Li; Bhubate Samutachak (Int. J. Serv. Technol. Manag., 2016)