The Effects of Mobile Targeting. - Xueming Luo; Michelle Andrews; Zheng Fang 003; Chee Wei Phang (ICIS, 2013)

Quantifying the Dynamic Sales Impact of Location-Based Mobile Promotion Technologies. - Xueming Luo; Bin Gu 003; Zheng Fang 003; Yunjie Xu (ICIS, 2013)

Mobile Targeting. - Xueming Luo; Michelle Andrews; Zheng Fang 003; Chee Wei Phang (Manag. Sci., 2014)

Contemporaneous and Delayed Sales Impact of Location-Based Mobile Promotions. - Zheng Fang 003; Bin Gu 003; Xueming Luo; Yunjie Xu (Inf. Syst. Res., 2015)

Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness. - Michelle Andrews; Xueming Luo; Zheng Fang 003; Anindya Ghose (Mark. Sci., 2016)

Competitive Price Targeting with Smartphone Coupons. - Jean-Pierre Dubé; Zheng Fang 003; Nathan Fong; Xueming Luo (Mark. Sci., 2017)

Self-Signaling and Prosocial Behavior: A Cause Marketing Experiment. - Jean-Pierre Dubé; Xueming Luo; Zheng Fang 003 (Mark. Sci., 2017)

Mobile Time-Based Targeting: Matching Product-Value Appeal to Time of Day. - Chee Wei Phang; Xueming Luo; Zheng Fang 003 (J. Manag. Inf. Syst., 2019)

Frontiers: Machines vs. Humans: The Impact of Artificial Intelligence Chatbot Disclosure on Customer Purchases. - Xueming Luo; Siliang Tong; Zheng Fang 003; Zhe Qu (Mark. Sci., 2019)

The Effectiveness of Highlighting Different Communication Orientations in Promoting Mobile Communication Technology at Work vs. at Home: Evidence from a Field Experiment. - Chee Wei Phang; Zheng Fang 003; Chengcheng Liao (J. Assoc. Inf. Syst., 2023)