Social collateral, soft information and online peer-to-peer lending: A theoretical model. - Zhengchi Liu; Jennifer S. Shang; Shin-yi Wu; Pei-yu Chen (Eur. J. Oper. Res., 2020)

Crowdfunding as a screener for collective investment. - Sha Zhou; Tao Ma; Zhengchi Liu (Electron. Commer. Res., 2021)

Selling by contributing: the monetization strategy of individual content providers in the light of human brand. - Sha Zhou; Yaqin Su; Muhammad Aamir Shahzad; Zhengchi Liu (Internet Res., 2025)

How offline peers shape online purchasing? A guanxi and mianzi perspective. - Zhengchi Liu; Sijia Huang; Sha Zhou; Yaqin Su (Electron. Mark., 2025)