A Dynamic Bidding Strategy Based on Model-Free Reinforcement Learning in Display Advertising. - Mengjuan Liu; Jiaxing Li; Zhengning Hu; Jinyu Liu; Xuyun Nie (IEEE Access, 2020)

A joint learning model for click-through prediction in display advertising. - Mengjuan Liu; Shijia Cai; Zhi Lai; Lizhou Qiu; Zhengning Hu; Yi Ding (Neurocomputing, 2021)

Real-time Bidding Strategy in Display Advertising: An Empirical Analysis. - Mengjuan Liu; Zhengning Hu; Zhi Lai; Daiwei Zheng; Xuyun Nie (CoRR, 2022)

Bid optimization using maximum entropy reinforcement learning. - Mengjuan Liu; Jinyu Liu; Zhengning Hu; Yuchen Ge; Xuyun Nie (Neurocomputing, 2022)

An ensemble learning framework for click-through rate prediction based on a reinforcement learning algorithm with parameterized actions. - Mengjuan Liu; Daiwei Zheng; Jiaxing Li; Zhengning Hu; Liu Liu; Yi Ding (Knowl. Based Syst., 2024)