Optimal pricing strategy with disappointment-aversion and elation-seeking consumers: compared to price commitment. - Hua Wang 009; Zhenzhong Guan; Dayong Dong; Na Zhao (Int. Trans. Oper. Res., 2021)

Optimal Pricing and Launching Strategy for Quality-Differentiated Products in the Presence of Online Reviews. - Yang Wang 116; Zhenzhong Guan; Lin Feng (IEEE Trans. Engineering Management, 2025)