Neural Auction: End-to-End Learning of Auction Mechanisms for E-Commerce Advertising. - Xiangyu Liu; Chuan Yu; Zhilin Zhang 003; Zhenzhe Zheng; Yu Rong; Hongtao Lv; Da Huo 002; Yiqing Wang; Dagui Chen; Jian Xu 015; Fan Wu 006; Guihai Chen; et al. (KDD, 2021)

Optimizing Multiple Performance Metrics with Deep GSP Auctions for E-commerce Advertising. - Zhilin Zhang 003; Xiangyu Liu; Zhenzhe Zheng; Chenrui Zhang; Miao Xu; Junwei Pan; Chuan Yu; Fan Wu 006; Jian Xu 015; Kun Gai (WSDM, 2021)

A Cooperative-Competitive Multi-Agent Framework for Auto-bidding in Online Advertising. - Chao Wen; Miao Xu; Zhilin Zhang 003; Zhenzhe Zheng; Yuhui Wang 004; Xiangyu Liu; Yu Rong; Dong Xie; Xiaoyang Tan; Chuan Yu; Jian Xu 015; Fan Wu 006; et al. (CoRR, 2021)

A Cooperative-Competitive Multi-Agent Framework for Auto-bidding in Online Advertising. - Chao Wen; Miao Xu; Zhilin Zhang 003; Zhenzhe Zheng; Yuhui Wang 004; Xiangyu Liu; Yu Rong; Dong Xie; Xiaoyang Tan; Chuan Yu; Jian Xu 015; Fan Wu 006; et al. (WSDM, 2022)

On Designing a Two-stage Auction for Online Advertising. - Yiqing Wang; Xiangyu Liu; Zhenzhe Zheng; Zhilin Zhang 003; Miao Xu; Chuan Yu; Fan Wu 006 (WWW, 2022)

Utility Maximizer or Value Maximizer: Mechanism Design for Mixed Bidders in Online Advertising. - Hongtao Lv; Zhilin Zhang 003; Zhenzhe Zheng; Jinghan Liu; Chuan Yu; Lei Liu 003; Lizhen Cui; Fan Wu 006 (AAAI, 2023)

MEBS: Multi-task End-to-end Bid Shading for Multi-slot Display Advertising. - Zhen Gong; Lvyin Niu; Yang Zhao; Miao Xu; Haoqi Zhang; Zhenzhe Zheng; Zhilin Zhang 003; Rongquan Bai; Chuan Yu; Jian Xu 015; Bo Zheng 007; Fan Wu 006 (CIKM, 2023)

Truthful Auctions for Automated Bidding in Online Advertising. - Yidan Xing; Zhilin Zhang 003; Zhenzhe Zheng; Chuan Yu; Jian Xu 015; Fan Wu 006; Guihai Chen (IJCAI, 2023)

Learning-Based Ad Auction Design with Externalities: The Framework and A Matching-Based Approach. - Ningyuan Li 001; Yunxuan Ma; Yang Zhao; Zhijian Duan 001; Yurong Chen 002; Zhilin Zhang 003; Jian Xu 015; Bo Zheng 007; Xiaotie Deng (KDD, 2023)

A Personalized Automated Bidding Framework for Fairness-aware Online Advertising. - Haoqi Zhang; Lvyin Niu; Zhenzhe Zheng; Zhilin Zhang 003; Shan Gu; Fan Wu 006; Chuan Yu; Jian Xu 015; Guihai Chen; Bo Zheng 007 (KDD, 2023)

Boosting Advertising Space: Designing Ad Auctions for Augment Advertising. - Yangsu Liu; Dagui Chen; Zhenzhe Zheng; Zhilin Zhang 003; Chuan Yu; Fan Wu 006; Guihai Chen (WSDM, 2023)

Designing Ad Auctions with Private Constraints for Automated Bidding. - Yidan Xing; Zhilin Zhang 003; Zhenzhe Zheng; Chuan Yu; Jian Xu 015; Fan Wu 006; Guihai Chen (CoRR, 2023)

Learning against Non-credible Auctions. - Qian Wang 025; Xuanzhi Xia; Zongjun Yang; Xiaotie Deng; Yuqing Kong; Zhilin Zhang 003; Liang Wang 001; Chuan Yu; Jian Xu 015; Bo Zheng 007 (CoRR, 2023)

Truthful Bandit Mechanisms for Repeated Two-stage Ad Auctions. - Haoming Li 017; Yumou Liu; Zhenzhe Zheng; Zhilin Zhang 003; Jian Xu 015; Fan Wu 006 (KDD, 2024)

Generative Auto-bidding via Conditional Diffusion Modeling. - Jiayan Guo; Yusen Huo; Zhilin Zhang 003; Tianyu Wang; Chuan Yu; Jian Xu 015; Bo Zheng 007; Yan Zhang (KDD, 2024)

AuctionNet: A Novel Benchmark for Decision-Making in Large-Scale Games. - Kefan Su; Yusen Huo; Zhilin Zhang 003; Shuai Dou; Chuan Yu; Jian Xu 015; Zongqing Lu 002; Bo Zheng 007 (NeurIPS, 2024)

Trajectory-wise Iterative Reinforcement Learning Framework for Auto-bidding. - Haoming Li 017; Yusen Huo; Shuai Dou; Zhenzhe Zheng; Zhilin Zhang 003; Chuan Yu; Jian Xu 015; Fan Wu 006 (WWW, 2024)

Ad vs Organic: Revisiting Incentive Compatible Mechanism Design in E-commerce Platforms. - Ningyuan Li 001; Yunxuan Ma; Yang Zhao; Qian Wang 025; Zhilin Zhang 003; Chuan Yu; Jian Xu 015; Bo Zheng 007; Xiaotie Deng (WWW, 2024)

Scalable Virtual Valuations Combinatorial Auction Design by Combining Zeroth-Order and First-Order Optimization Method. - Zhijian Duan 001; Haoran Sun; Yichong Xia; Siqiang Wang; Zhilin Zhang 003; Chuan Yu; Jian Xu 015; Bo Zheng 007; Xiaotie Deng (CoRR, 2024)

An Adaptable Budget Planner for Enhancing Budget-Constrained Auto-Bidding in Online Advertising. - Zhijian Duan 001; Yusen Huo; Tianyu Wang; Zhilin Zhang 003; Yeshu Li; Chuan Yu; Jian Xu 015; Bo Zheng 007; Xiaotie Deng (KDD (1), 2025)

Learning against Non-credible Second-Price Auctions. - Qian Wang 025; Xuanzhi Xia; Zongjun Yang; Xiaotie Deng; Yuqing Kong; Zhilin Zhang 003; Liang Wang 001; Chuan Yu; Jian Xu 015; Bo Zheng 007 (WWW, 2025)

Computational Advertising: Recent Advances. - Junwei Pan; Zhilin Zhang 003; Han Zhu 001; Jian Xu 015; Jie Jiang 015; Bo Zheng 007 (WWW (Companion Volume), 2025)

Beyond Advertising: Mechanism Design for Platform-Wide Marketing Service "QuanZhanTui". - Ningyuan Li 001; Zhilin Zhang 003; Tianyan Long; Yuyao Liu; Rongquan Bai; Yurong Chen 002; Xiaotie Deng; Pengjie Wang 002; Chuan Yu; Jian Xu 015; Bo Zheng 007 (CoRR, 2025)